Pay-Per-Click (Paid Search)

What is Pay-Per-Click (PPC)?

Pay-Per-Click also referred to as Sponsored Links or Paid Search are adverts displayed in Search Engines such as a Google, Bing and Yahoo these are paid for by each new website visit the advert generates. The cost of a click is determined by many factors including popularity of a keyword and position of an advert.

Is Pay-Per-Click Right for me?

Pay-Per-Click ensures your advert is displayed for particular Search Terms your website may not rank for naturally, it also compliments SEO were top Paid adverts are often displayed higher than Natural results helping to ensure your website is the first your customer notices and not your competitors.

If you have just started your SEO programme then PPC can assist in increasing traffic whilst SEO builds a stronger grounding to ensure your company is still maintaining an online presence.

Why Choose a Monthly Paid Search Package?

Once your adverts and keywords have been created for the Pay-Per-Click campaigns, their results need to be monitored and changed to increase conversion and Return on Adspend, trends change on what users Search for and your products or company information may also change, these need to be monitored, updated and amended each month.

Reporting

With a monthly Optimisation Package we provide you with a report at the end of each month to ensure you are aware of what changes have impacted your website's traffic and leads or conversions, including, Web traffic, Clicks, Impressions, Cost-Per-Click,
Cost-Per-Acquisition, conversions and recommendations for possible changes to the campaigns.