Analytics and User Experience

What is Analytics and User Experience?

Analytics is analysing data generated from tracking placed on your website; your website may be tracked by your own statistical service such as Google Analytics, Omniture or AW Stats. This data provides us with information to gather an idea of who your customers are and how they are interacting with your website.

User Experience looks at the flow of your site, how accessible it is and whether it provides people with the relevant information to encourage them to purchase or contact you.

How will Analytics and User Experience benefit my company?

When used together the two can provide a great deal of information about what changes could be made to make your website more accessible to your customers and therefore generate a higher Return on Investment.

It will also provide you with more information about your customers, what products may be of more interest, identify products that have a high traffic but low conversion and may also help with other marketing programmes, for example looking for high peeks of traffic may be an ideal time to deploy an email campaign.

Why should I choose a monthly package?

Traffic and the way your customers interact with your website may change from month to month, this may be seasonal or due to current affairs, with monthly Analytics this change in User Paths and traffic can be quickly identified and reacted to to ensue your website is still providing your customers with the most up to date information and your customers continue to purchase and return in the future.

Reporting

No matter whether you decide to choose a monthly or one-off package we will provide you with a fully detailed report giving you key information about your customers and how they interact with your website.

From the report, recommendations will be generated to help increase your customer conversions, these may include creating two of the same home or product page, sending customers to both and testing which one produces the highest results, repositioning key buttons and menus or adding and changing content to provide your customers with enough information to enable them to purchase a product.